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Adam Simpson: Senior coach

Birthdate: February 16, 1976

Playing career
North Melbourne (1995-2009) 306 games

Coaching career
Hawthorn Football Club: Assistant coach 2010-2013
West Coast Eagles: Senior coach 2014-present

Simpson is West Coast's sixth coach and joins the club having come from successful environments as a player and an assistant coach. His 306 games with North Melbourne yielded two premierships. He was also a best and fairest, an All Australian and captain for five seasons.

After a four-year assistant coaching apprenticeship with Hawthorn under Alastair Clarkson, Simpson joined the Eagles ahead of the 2014 AFL season.

After narrowly missing the finals in his first season at the helm, Simpson has guided the Eagles to the finals in 2015 and 2016.

Justin Longmuir: Senior Assistant coach

Birthdate: January 21, 1981

Playing career
Fremantle Football Club (1998-2007) 139 games

Coaching career
West Perth Football Club
Fremantle Football Club: Development coach 2010
West Coast Eagles: Development coach 2010-2011; Forwards coach 2011-2016 ; Senior assistant coach 2017-present

After being selected with pick number two by the Fremantle Football Club in 1998, Longmuir played nine seasons as an effective ruckman/key forward. With injuries putting a halt to his playing career, Longmuir turned his attention to coaching, first in a development role with West Perth, his old club Fremantle and finally, with the West Coast Eagles in 2010. 

Longmuir spent six seasons in charge of the West Coast forward line before being promoted to his current role ahead of the 2017 season. 

Adrian Hickmott: Midfield coach

Birthdate: March 30, 1972

Playing career
Geelong (1992-1995) 50 games
Carlton (1996-2003) 133 games

Coaching career
Essendon Football Club: Head of development 2010
Swan Districts Football Club: Colts coach/league assistant 2011
West Coast Eagles: Development coach 2012; backline coach 2014-2016 ; Midfield coach 2017-present

Hickmott earned his chance at a senior position after gathering experience across the country in a variety of coaching roles.

After leading the Eagles backline for two seasons Hickmott shifted his focus to the Eagles midfield unit alongside Dean Cox. 


Dean Cox: Midfield coach

Birthdate: August 1, 1981

Playing career
West Coast Eagles (2001-2014) 290 games

Coaching career
West Coast Eagles: Rucks coach 2015 ; Stoppages & rucks coach 2016 ; Midfield coach 2017-present

After winning the Simpson Medal as the best player in the WAFL grand final in his first season, Cox was recruited to West Coast with the 28th pick in the 2001 Rookie Draft. He made his senior debut during the 2001 season, and played in West Coast's 2006 premiership side, retiring at the end of 2014 after 290 AFL games.

Cox has had a number of roles in his coaching career, guiding the ruck division in his first year before adding stoppages and structures to his portfolio for the 2016 season. 

Cox was asigned to the role of midfield coach alongside Adrian Hickmott ahead of the 2017 season.


Daniel Pratt: Backline & team defence coach

Birthdate: March 21, 1983

Playing career
Brisbane Lions (2004) 3 games
North Melbourne (2005-2011) 116 games

Coaching career
West Coast Eagles: Development coach 2014 ; Defensive coordinator 2015-2016 ; Backline & team defence coach 2017-present

After eight seasons in the AFL, and two seasons as co-captain at Box Hill in the VFL, Pratt retired from the game having played 119 times at AFL level. His strong leadership and development skills were identified and Pratt joined the Eagles as a development coach in 2014.

Pratt was elevated to the role of Defensive Coordinator for the 2015 AFL season, focusing on the Eagles’ team defence, before transitioning into his current role ahead of the 2017 season.


Jaymie Graham: Forwards coach

Birthdate: February 6, 1983

Playing career
West Coast Eagles (2005-2008) 37 games

Coaching career
St Kilda Football Club: Development coach 2011-2012
West Coast Eagles: Development coach 2014-2015 ; East Perth senior coach 2016 ; Forwards coach 2017-present

Graham was drafted to West Coast in the 2004 Rookie Draft before cementing his position in the side in 2006 playing 24 games, agonisingly only missing the Grand Final. After leaving the AFL Graham returned to South Fremantle where he played in his second WAFL premiership in 2009.

Graham started his coaching career at the Saints working as a development coach before returning to his old club as a development coach ahead of the 2014 season.

After impressing in his first two years, Graham was apointed senior coach at the East Perth Football Club, leading the Royals to the finals in 2016 before being promoted to his current role ahead of the 2017 season.