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West Coast Eagles

Dig Deep exceeds fundraising goal

West Coast COO Richard Godfrey, Luke Shuey and Andrew Gaff hand over the cheque to Cancer Council WA board member Professor George Yeoh

Cancer Council WA has more than $100,000 to help support the 12,000 Western Australians diagnosed with cancer each year thanks to this year’s Dig Deep fundraising campaign.

West Coast Eagles chief operating officer Richard Godfrey and Dig Deep player ambassadors Luke Shuey and Andrew Gaff were rapt to hand over a sizable cheque to Cancer Council WA board member Professor George Yeoh recently.

The successful annual campaign, which has been running for the past 14 years, has now raised more than $1.5 million dollars.

This grand total would not be possible without the help of our proud sponsor Caltex and our loyal West Coast Eagles supporters, who purchased dig deep merchandise in Caltex stores and during our derby battle with Fremantle on August 5 and got bidding in the Dirty Boots online auction after the match.

Caltex regional manager Deborah Ruka and support coordinator consumer sales Jo Roguszka also helped hand over the oversized cheque to Cancer Council WA after another successful Dig Deep campaign in partnership with the West Coast Eagles.

Cancer Council WA chief executive Ashley Reid acknowledged the generosity of the WA community and the support of crucial partners the West Coast Eagles, Caltex and Seven West Media.

“Over the years the Dig Deep Campaign has enabled us to make substantial investments into world-class local cancer research,” Reid said.

“It’s thanks to research that cancer survival rates have improved dramatically in the past 60 years. In the 1960s you had a 40 per cent chance of surviving cancer. Today, it’s more than 90 per cent for the more common cancers like breast, prostate and melanoma. Every day, cancer researchers we fund are working to find the next breakthrough.”

Cancer Council WA Ambassador Luke Shuey thanked the blue and gold army for continuing to support the Dig Deep campaign.

“Our fans are the best in the business and just knowing that they give so generously to worthy charitable organisations like Cancer Council WA makes the team want to play better for them each time we step out onto the field.”