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O'Brien analyzes our picks

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Adam Simpson: Senior coach

Birthdate: February 16, 1976

Playing career
North Melbourne (1995-2009) 306 games

Coaching career
Hawthorn Football Club: Assistant coach 2010-2013
West Coast Eagles: Senior coach 2014-present

Simpson is West Coast's sixth coach and joins the club having come from successful environments as a player and an assistant coach. His 306 games with North Melbourne yielded two premierships. He was also a best and fairest, an All-Australian and captain for five seasons.

He started a four-year assistant coaching apprenticeship with Hawthorn under Alastair Clarkson in 2010, during which time he was groomed as a future senior coach. In that period, the Hawks played in four finals series and two grand finals, culminating in the 2013 premiership.


Don Pyke: Stoppages and structures coach


Birthdate: December 5, 1968

Playing career
West Coast Eagles (1989-1996) 132 games

Coaching career
Adelaide Football Club: Assistant coach 2005-2006
West Coast Eagles: Stoppages and structures coach 2014-present

A two-time West Coast premiership player and a best and fairest winner, Pyke served as a runner for the Eagles in 1997 and 1998, and was a director of the club from 2001 to 2004.

He joined Neil Craig as an assistant coach with Adelaide in 2005 and 2006 before returning to Perth to work in the oil and gas industry.

He had been consulting at Claremont in the WAFL before being appointed by West Coast as an assistant coach, specialising in strategy, stoppages and structure.

Brady Rawlings: Midfield coach

Birthdate: June 10, 1981

Playing career
North Melbourne (1999-2011) 245 games

Coaching career
North Melbourne Football Club: Senior recruiting and induction coach 2012-2013
West Coast Eagles: Assistant coach (midfield) 2014-present

After 245 games with North Melbourne, including taking out three Syd Barker Medals, Rawlings joined the club after impressing in his opening two seasons in coaching at the Kangaroos.

The former midfielder comes widely respected across the AFL community, having showed great aptitude for coaching, particularly with his communication and development skills.

Justin Longmuir: Forwards coach

Birthdate: January 21, 1981

Playing career
Fremantle Football Club (1998-2007) 139 games

Coaching career
West Perth Football Club
Fremantle Football Club: Development coach 2010
West Coast Eagles: Development coach 2010-2011; assistant coach 2011-present

After being selected with pick number two by the Fremantle Football Club in 1998, Longmuir played nine seasons as an effective ruckman/key forward. With injuries putting a halt to his playing career, Longmuir turned his attention to coaching, first in a development role with West Perth, his old club Fremantle and finally, with the West Coast Eagles in 2010. 

Longmuir is the only remaining member of John Worsfold's coaching structure, and remains highly respected within the club.


Adrian Hickmott: Backline coach

Birthdate: March 30, 1972

Playing career
Geelong (1992-1995) 50 games
Carlton (1996-2003) 133 games

Coaching career
Essendon Football Club: Head of development 2010
Swan Districts Football Club: Colts coach/league assistant 2011
West Coast Eagles: Development coach 2012; assistant coach 2014-present

Hickmott earned his chance at a senior position after gathering experience across the country in a variety of coaching roles.

Adrian has impressed everyone in his time at the club with his work ethic and devotion to the improvement of our players.