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Simpson press conference 29.08.14

11:07am  Aug 29, 2014

It's do or die: Lycett

8:48am  Aug 29, 2014

Darling and Priddis take training

8:42am  Aug 29, 2014

McGinnity & McInnes re-sign

8:42am  Aug 29, 2014

The Team: Round 23

4:06pm  Aug 28, 2014

Coaches

Adam Simpson: Senior coach

Birthdate: February 16, 1976

Playing career
North Melbourne (1995-2009) 306 games

Coaching career
Hawthorn Football Club: Assistant coach 2010-2013
West Coast Eagles: Senior coach 2014-present

Simpson becomes West Coast's sixth coach and joins the club having come from successful environments as a player and an assistant coach. His 306 games with North Melbourne yielded two premierships. He was also a best and fairest, an All-Australian and captain for five seasons.

He started a four-year assistant coaching apprenticeship with Hawthorn under Alastair Clarkson in 2010, during which time he was groomed as a future senior coach. In that period, the Hawks played in four finals series and two grand finals, culminating in the 2013 premiership.

 

Brady Rawlings: Midfield coach

Birthdate: June 10, 1981

Playing career
North Melbourne (1999-2011) 245 games

Coaching career
North Melbourne Football Club: Senior recruiting and induction coach 2012-2013
West Coast Eagles: Assistant coach (midfield) 2014-present

After 245 games with North Melbourne, including taking out three Syd Barker Medals, Rawlings joins the club after impressing in his opening two seasons in coaching at the Kangaroos.

The former midfielder comes widely respected across the AFL community, having showed great aptitude for coaching, particularly with his communication and development skills.

 

Justin Longmuir: Forwards coach

Birthdate: January 21, 1981

Playing career
Fremantle Football Club (1998-2007) 139 games

Coaching career
West Perth Football Club
Fremantle Football Club: Development coach 2010
West Coast Eagles: Development coach (2010-2011); assistant coach (2011-present)

After being selected with pick number two by the Fremantle Football Club in 1998, Longmuir played nine seasons as an effective ruckman/key forward. With injuries putting a halt to his playing career, Longmuir turned his attention to coaching, first in a development role with West Perth, his old club Fremantle and finally, with the West Coast Eagles in 2010. 

Longmuir is the only remaining member of last year’s coaching structure, and remains highly respected within the club.

 

Adrian Hickmott: Backline coach

Birthdate: March 30, 1972

Playing career
Geelong (1992-1995) 50 games
Carlton (1996-2003) 133 games

Coaching career
Essendon Football Club: Head of development 2010
Swan Districts Football Club: Colts coach/league assistant 2011
West Coast Eagles: Development coach (2012); assistant coach (2014-present)


Hickmott earned his chance at a senior position after gathering experience across the country in a variety of coaching roles.

Adrian has impressed everyone in his time at the club with his work ethic and devotion to the improvement of our players.