The Kicking Goals program, run in conjunction with Swan Districts Football Club and BHP Billiton, is one of Australia’s largest regional based AFL mentoring programs, combining sport-based initiatives to help high school students in the Pilbara towns of Port Hedland and Newman achieve better educational and employment outcomes.
The program is a curriculum-based initiative that utilises a reward and incentive system, where students are required to maintain certain key performance indicators to stay in the program and be eligible for various incentives, including visits by West Coast Eagles players.
Every year, students from the Kicking Goals program are invited to participate in a curtain-raiser football match before a West Coast Eagles home match, as well as take part in a tour through the West Coast Eagles facilities.
The program has provided a sustainable model for community sport and recreation which in turn support the social, health and emotional wellbeing of these communities and their families.
In 2011, the Kicking Goals program received a SHAPED award from the Australian Council for Health, Physical Education and Recreation (ACHPER) in the category of Physical Initiative.
In 2013, the Kicking Goals program was the winner of the Public Relations Institute of Australia's (PRIA) WA State Award for Excellence in the category of Community Relations.