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Kicking Goals

The West Coast Eagles’ Kicking Goals program, run in conjunction with Swan Districts Football Club and BHP Billiton, is one of Australia’s largest regional based AFL mentoring programs, combining sport-based initiatives to help high school students in the Pilbara towns of Port Hedland and Newman achieve better educational and employment outcomes.

The program is a curriculum-based initiative that utilises a reward and incentive system, where students are required to maintain certain key performance indicators to stay in the program and be eligible for various incentives, including visits by West Coast Eagles players. West Coast Eagles players and staff make 10 visits to the Pilbara every year as part of the Kicking Goals program, providing insight into Australian football at the elite level, from both a playing and career perspective.

Every year, students from the Kicking Goals program are also invited to participate in a curtain-raiser football match before a West Coast Eagles home match, as well as take part in a tour through the West Coast Eagles facilities. High performing students are also eligible to partake in the Broome Incentive Trip as a reward for their achievements within the program.


In 2011, the Kicking Goals program received a SHAPED award from the Australian Council for Health, Physical Education and Recreation (ACHPER) in the category of Physical Initiative.

In 2013, the Kicking Goals program was the winner of the Public Relations Institute of Australia's (PRIA) WA State Award for Excellence in the category of Community Relations.


The Kicking Goals program has seen some fantastic results since its inception, including:

•a 35% decrease in criminal activity in Port Hedland;
•an improvement in numeracy and literacy among participating Indigenous students in Hedland and Newman;
•a marked reduction in anti-social behaviour in both participating schools;
•program participants donating more than 200 hours of personal time to community volunteering;
•school truancy levels dropping to their lowest in years.


Dick and Tunbridge kick goals in the Pilbara

Brad Dick and Simon Tunbridge headed north yesterday as part of the club’s Kicking Goals program.

5:29pm Jun 13, 2013

josh kennedy kg_60X60.jpg

Cox and Kennedy kick goals

Dean Cox and Josh Kennedy both headed to WA’s far north last week to share their expertise with some of the state’s budding young footballers.

1:21pm Feb 13, 2013


Kicking Goals wraps up

The West Coast Eagles’ Kicking Goals program has wrapped up another successful year in 2012.

4:45am Dec 5, 2012


Kicking Goals students fly high

Before West Coast’s blockbuster against the Pies last weekend, students from club’s Kicking Goals program took to Patersons Stadium to play in a curtain raiser

4:23pm Aug 31, 2012


LeCras kicks goals in Hedland

Despite being sidelined, Mark LeCras is still making sure he kicks goals off the field.

12:51pm Jun 5, 2012