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BRAND & DIGITAL MANAGER

The West Coast Eagles is an exciting brand that is going to get a whole lot more exciting. Our move to Perth Stadium and new Lathlain Park facilities is on the horizon and we’re ready to unleash an innovative archetype-led brand strategy to capture and ignite these opportunities. We are committed to inspire all of our audiences and stakeholders by doing things differently, and to strengthen and extend the relationships we have with members, fans, commercial partners and the broader community.  

We need a creative, disciplined and dynamic Brand and Digital Manager to guide, drive and manage our brand and digital strategy into the next decade. You will be required to deepen our engagement levels to increase and diversify audiences, create new revenue streams, and inspire and guide us in living a brand-led internal culture.

The key responsibilities of this full time role include:

·         Oversee the implementation of the club’s new archetype-led brand strategy in consultation with internal &                 external stakeholders.

·         Direct day-to-day activities of the club’s brand and digital operations.

·         Increase the presence and salience of our brand in online environments by driving an inspirational digital                 strategy.

·         Articulate and manage a brand-led functional strategic plan and budget.

·         Manage and continue to develop a series of implementation plans to bring the brand strategy to life.

·         Lead and manage an integrated team of ‘best of breed’ external consultants to implement the brand strategy.

·         Develop and deliver brand campaigns & communication strategies to drive awareness and engagement                   with our brand.

·         Drive West Coast Eagles value propositions across multiple service offerings, markets and channels.

·         Increase awareness, knowledge and relevance of Eagles in the Community activities and benefits.

·         Guide concepts for regular member communications and digital campaigns.

·         Develop a clear brand KPI reporting mechanism and report regularly on brand objectives.

·         Inspire and lead the brand strategy and work alongside all departments to fully embed brand internally.

·         Develop dynamic brand content to profitably grow our business and enhance our profile and the fan                            experience.

·         Implement a clear insightful research program to support the ongoing development of brand.

·         Be on top of what’s happening in AFL & sports, and keep an eye on competitor activity and changes in the                marketing mix used by competitors and out-of-category brands.

·         Keep our brand vibrant, dynamic, aspirational and the envy of every other sports brand in Australia.

This role will require strong leadership and stakeholder management skills to deliver against an ambitious brand strategy, and demonstrated experience in digital marketing and implementation of an integrated brand strategy. You will need to know the difference between content and great content, between copy and a compelling brand story, between a photo and emotional brand imagery and photographic approaches.

In order to be successful in this role, you will also need: 

•                    Significant experience in a brand driven direct and digital marketing communications senior role.

•                    Demonstrated experience in implementing brand strategy and developing brand-based engagement                         marketing campaigns.

•                    A passion to inspire great creative content and to curate brand stories with internal and external                                  stakeholders to produce exceptional content for the right channels.

•                    Leadership, management and coordination experience in an integrated brand and digital structure.

•                    Strong stakeholder management skills (internal and external stakeholders) with the ability to                                        communicate across all levels of an organisation.

•                    Proven ability to think and act both strategically and creatively.

There is a requirement for all full time staff to assist on match days and other events as required by the club, which includes weekends. The remuneration and benefits provided factor in this requirement.

 

Please apply through www.seek.com.au (including a covering letter & resume) attention to Melissa Burrows – HR Manager. Applications close at 12pm Tuesday 17th January 2017.  During part of the advertisement period our office will be closed, and as such we will not be sending confirmation of received applications until the week of 9th January 2017.

Applications without a covering letter will not be accepted.

This role is not open to Recruitment Agencies.