The West Coast Eagles are proud to announce Eastern Guruma has joined the Club as a partner of the AFLW team, Naitanui Academy and Soar program.

Eastern Guruma will feature on the sleeve of the AFLW media polo, supporting the continued growth, visibility and impact of elite women’s football.

Off the field, Eastern Guruma will play a key role in supporting the Soar program, an education and empowerment initiative for adolescent women.

This includes backing the annual Soar Cup in Port Hedland and enabling the program to expand into Eastern Guruma-serviced communities across the Pilbara, South West and Great Southern regions.

The expansion will provide young First Nations women with access to education, mentorship and exposure to the AFLW pathway.

Eastern Guruma has also become the Naming Rights Partner of the Naitanui Academy, supporting First Nations and multicultural youth across metro and regional Western Australia through sport, education and personal development.

A proudly 100 per cent female Aboriginal-owned organisation, Eastern Guruma is built on strong cultural foundations and led by two Muntulgura Guruma Traditional Owners, Tania Stevens and Samantha Connors.

West Coast Eagles CEO Don Pyke said the partnership reflects a shared commitment to strengthening pathways and inspiring the next generation of First Nations athletes.

“We’re incredibly proud to partner with Eastern Guruma, an organisation that shares our commitment to creating meaningful opportunities and making a genuine impact in the community,” Pyke said.

“There is a strong alignment in our values, particularly around empowering First Nations people and building pathways for young women, with this partnership supporting the club’s programs to strengthen community connections and create opportunities through our AFLW pathway.”

Managing Director Tania Stevens said the initiative highlights a strong focus on community engagement and connection.

 “This partnership is about creating genuine pathways and positive community impact, inspiring the next generation, and showing young Aboriginal people across WA what’s possible when culture, opportunity and community come together,” Stevens said.