The West Coast Eagles have today announced a new partnership with leading salary packaging provider Paywise, further strengthening the club's connections with proudly Western Australian businesses.
The new arrangement will see Paywise join the Eagles' family of partners, reflecting a shared commitment to excellence and community engagement across Australia.
Sport, particularly Australian rules football, forms a core part of Paywise's identity, with several former athletes and AFL players currently serving on the company's staff.
"Football is in our DNA at Paywise, which makes this partnership particularly meaningful for us," Paywise CEO Frank Agostino added.
"We've long been supporters of the game at various levels, and formalising our relationship with West Coast is a natural progression."
As an Official Partner of the West Coast Eagles, the partnership builds on Paywise's existing connections with the club, including their relationship with West Coast key defender Jeremy McGovern and former premiership-winning Head Coach of the West Coast Eagles Adam Simpson, who both serve as Brand Ambassadors for the company.
"We're excited to welcome Paywise to the West Coast Eagles team," said West Coast Eagles CEO Don Pyke.
"As two proud Western Australian organisations competing on the national stage, there are clear synergies in our values and aspirations."
Paywise, which has been experiencing significant growth in recent years, provides salary packaging and novated lease services across Australia and has established itself as long-standing industry leader in the sector, operating for over 35 years.
"This partnership comes at an exciting time for Paywise as we continue our national expansion while maintaining our strong Western Australian roots," said Agostino.
"Aligning with an iconic WA institution like the West Coast Eagles allows us to strengthen our community connections while increasing our brand visibility."
The partnership will commence immediately, with Paywise joining the club's roster of partners ahead of the 2025 AFL season.
For more information about Paywise visit paywise.com.au.
