Kick-start your career in sport with the West Coast Eagles’ premier fully integrated education and sports industry program, delivered in partnership with ECU.
The year-long Diploma in Sport Business (F00) takes place at our world-class facilities at Mineral Resources Park in Lathlain. You will develop the skills and knowledge to manage people, build relationships, networks, and teams in sport, and become a better leader.
This unique opportunity allows you to learn within the elite environment of the West Coast Eagles and connect with industry experts, engaging with our staff, players, and coaches. You will have access to up to 100 hours of work-integrated learning across various departments within the West Coast Eagles to learn how an AFL club operates, build your professional network and supercharge your resume.
Course Units
You can look up each unit code in the ECU Handbook for more detailed unit descriptions.
By completing the Diploma in Sport Business, you will be eligible to apply for up to one year of university credit towards select undergraduate ECU degrees.
Graduates of the program can apply for ECU degrees such as:
Additionally, the West Coast Eagles aim to hire up to two graduates to take up roles within the club.
The West Coast Eagles Academy of Sport Business and Edith Cowan University gave me the opportunity to turn my prior experience into a full-time role at the conclusion of my studies. Building on my Bachelor of Commerce, the Sport Business specialisation allowed me to deepen my knowledge, develop practical industry skills, and form meaningful connections with professionals working inside the club.
- Lachlan Chami, West Coast Eagles Academy of Sport Business Graduate via LinkedIn
Frequently Asked Questions
What qualification will I receive?
Students who complete all eight units will receive a Diploma in Sport Business from ECU.
What roles are available at West Coast Eagles for graduates to apply for?
2025 Graduates were employed in our Community & Game Development and Consumer Business Departments at the Club.
The graduate entry level positions will only be available to students who successfully complete the Diploma in Sport Business. There will be a formal application and interview process as students near completion of the course and students are encouraged to highlight their suitability for these roles, alongside their knowledge, skills and enthusiasm while completing up to 100 hours of work-based learning.
The roles available will depend on a number of factors, including (but not limited to):
The operational requirements of the West Coast Eagles Football Club at the time of recruitment, especially regarding the roles and responsibilities in demand.
The capabilities and aptitude demonstrated by students while completing the course.
The student’s interests/preferences regarding the various departments within the West Coast Eagles organisation and taking into consideration the student’s career aspirations.
The relationships developed between individual students and staff during the course.
*A minimum for 60 hours of workplace learning must be completed with WCE to apply for graduate positions.
The Diploma runs in line with the ECU standard Semesters 1 and 2 pattern, for the relevant calendar year. See ECU Academic calendars for further information.
How do I apply?
For further information on how to apply, including application opening dates, see How to Apply.
What will my weekly schedule look like?
The course is delivered full-time and requires the following commitment.
You will have face-to-face classes for 2 days a week at the West Coast Eagles Football Club headquarters in Lathlain during the academic semester.
Students should also spend at least 7 hours per week preparing for class and working on their assessment per unit, while additional hours will be required during the football season to complete the workplace applied learning with the West Coast Eagles Football Club and other sporting organisations and bodies.
What do I need to participate in the Diploma in Sport Business?
Laptop (needs to be brought to all classes).
Access to the internet (outside of class hours).
Existing digital skills – Microsoft Office suite, including access to Microsoft Teams.
What are the entry requirements?
Our Eligibility page outlines the Diploma entry requirements. Learn more about how to apply here.
Who can I talk to about the program?
Please read all the FAQ’s carefully. We also recommend registering for one of the in person or online Information Sessions.
If you have further questions after these steps, please contact us.
What activities will I be involved in outside of the classroom as part of the program?
Up to 100 hours of practical, work-ready experience with the West Coast Eagles Football Club and other sport industry affiliates where appropriate
Exposure to West Coast Eagles (AFL, AFLW and WAFL) football operations, fan engagement, membership operations, community engagement, diversity and inclusion programs, marketing and media communications, events, junior clinics and more.
Guest presentations from West Coast Eagles Football Club staff, coaches, and players.
Networking opportunities with West Coast Eagles Football Club staff.
There will also be opportunities for additional work-integrated learning embedded across the eight units in the curriculum.
Is there opportunity to pursue further study after graduation?
By completing the Diploma in Sport Business as part of the West Coast Eagles and ECU partnership, students can apply to enrol in a number of degrees offered by ECU. Graduates will be eligible to be considered for entry to, and apply for credit for:
The Diploma in Sport Business provides graduates with the academic skills to succeed at university but also the practical knowledge and skills to kick-start a career in one of the world’s most exciting and growing industries, sport business and event management.
What career pathways does the program open?
The West Coast Eagles aim to employ up to two graduates each year from the Diploma in Sport Business.
Outside of the West Coast Eagles Football Club, potential career pathways from completing the one-year course include (either in a sporting organisation or other business):
Club Membership Officer
Commercial Operations Officer
Community Program Coordinator
Sport and Recreation Assistant Coordinator
Events and Operations Assistant
Assistant Community Development Officer
Administrative Assistant
Entry-level Manager
Sports Marketing Assistant
Junior Sport Development Manager
Junior Performance Coach
*A minimum for 60 hours of workplace learning must be completed with WCE to apply for graduate positions.
West Coast Eagles senior coach Andrew McQualter talks to the media ahead of their match against Western Bulldogs.
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