Senior Coach

After a distinguished 306-game career with North Melbourne and four years as an assistant coach at Hawthorn, Simpson was appointed as Senior Coach at the West Coast Eagles at the completion of the 2013 season.

In his eight seasons in the role he has guided the Eagles into the finals six times and into two grand finals.

The pinnacle achievement came in 2018 when the Eagles won an epic grand final against Collingwood at the MCG. Conceding a five-goal start to the Pies, West Coast recovered and won the club’s fourth premiership in a thriller – 11.13 (79) to 11.8 (74).