The West Coast Eagles are pleased to announce a new partnership with Grounded Construction Group, who have signed on as an official partner of the club’s AFL and AFLW programs.
Founded in 2013, Grounded Group has grown into a national leader in modular construction, remote community infrastructure and sustainable workers’ accommodation.
West Coast Eagles CEO Don Pyke said the partnership brings together two organisations committed to making a positive impact across the state.
“We’re really pleased to welcome Grounded Construction Group as an official partner of the West Coast Eagles,” Pyke said.
“As a proudly WA‑based organisation with a strong people‑first approach, Grounded aligns with the values and community focus of the West Coast Eagles.
“This partnership supports both our AFL and AFLW programs and helps us broaden the positive work we do in communities across Western Australia.
“We’re looking forward to what we can achieve together.”
Grounded founder and Managing Director Paul Natoli said the partnership holds special significance for the business.
“For everyone at Grounded Group, this partnership is more than just business. It’s personal,” Natoli said.
“Many of us have grown up around this club. We’ve followed it for years, not just because we love the game, but because we respect what it stands for.
“Every time these athletes step onto the field, they’re not just playing footy. They’re putting everything on the line for something bigger than themselves, driven by passion, resilience and a deep sense of pride. That same pride is what brought this partnership together. Pride in being Western Australian, and pride in showing up for our community.
“What the Eagles do off the field matters just as much as what happens on game day. The work they do in communities across WA reflects something we believe strongly in at Grounded. Leaving every place better than we found it and showing up when it counts.
“I’m incredibly proud to stand alongside the Eagles’ AFL and AFLW teams. These women and men represent integrity, community and respect. Values that sit right at the heart of everything my group of companies do.”